Sun-Herald City2Surf Presented by Westpac

As Presenting Partner for the Sun-Herald City2Surf, MAP worked to publicise Westpac’s sponsorship of the event and encourage the broader Westpac community including staff and customers to be involved and raise money for their chosen charities. A key to achieving a strong publicity outcome was the creation of the Westpac World Record Stretch Attempt and the subsequent engagement of ambassadors.