Lori Susko

Account Director

Lori specialises in the sponsorship management of Magic Millions and also works to develop communications strategies across a range of clients including The Australian Jockey Club, National Rugby League and Maserati. Lori has a wide range of experience across numerous platforms including journalism, PR, sponsorship and business management.

Graduating from Macquarie University with a Bachelor of Media and Communication Studies in 2000, Lori spent a year working as a trainee journalist at Sydney FM station Nova. The lure of private enterprise took hold and Lori opened a fashion boutique with her sister. The pair stocked only Australian Designers and traded very successfully on Sydney’s Northern Beaches for two years.

During this time, an opportunity arose to get into a sponsorship role and Lori took the plunge, working on clients in the horse racing, rugby union, V8 Supercars, cricket and golf industries. The natural progression from this was to move into PR and Lori began working on consumer, travel and public awareness campaigns for clients such as NSW Fire, Disney and Travel the World.